Houston This Is It Soul Food

Houston This Is It Soul Food began its legacy in 1959 and is still flourishing and standing strong as the fourth generation works diligently to accept ownership and continue to put out renown soul food throughout the Houston area. Craig Joseph inherited the family restaurant from his grandparents with the understanding that the road to success is not easy or straight, but as long as he has determination, perseverance, faith, and Jesus, he will be successful. Frank Jones, the founder of This Is It, inspired Craig and made sure that he followed these principles: always maintain public acceptance: don’t forget your roots: always protect your wealth and share it with family and friends.

Believe it or not, within just the last three years, Christopher, Jessica, and Thaddeus have each seen the beauty and the beast behind maintaining and ending relationships. They are gaining greater respect for their father’s words of advice day by day. While respecting the integrity of the food, they do intend to expand the business. Since renovations are complete, their focus this year is to utilize their large private rooms for business meetings, community gatherings, and catering. With 61 years of business lifting them up, the fourth generation is confident that they will continue the family legacy for many more years to come. We have recently open up there newest location in Humble, Texas and look forward to servicing the Humble community.